How to measure marketing initiatives' success

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As the role of marketing has become an essential component of an organization’s business model, so has the reliance of marketing teams on technologies for monitoring performance, measuring success, and optimizing planning and budgeting.

From maximizing consumer relationships to measuring marketing productivity and brand reputation, a solid marketing analytics framework comprising the right set of practices, methods, and tools is essential for enabling enhanced decision-making and gaining optimal results.

Access this resource today to learn about a pair of applications that assist organizations in more accurately measuring their marketing department’s achievements and understanding where to make the most optimal investments.

Vendor:
IBM
Posted:
Feb 8, 2021
Published:
Nov 26, 2014
Format:
PDF
Type:
Product Review
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