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Many companies still struggle with siloed customer information that's outdated, poorly managed or poorly integrated with other systems. Learn about data integration capabilities, legacy systems and data quality initiatives to help you get the big picture of your customers in our expert guide, CEM handbook: The 360 degree view.

• The destructive cost of data silos and recommendations for ways companies can bolster the customer experience
• The challenges companies face in managing customer data, analytics, financials and other information as they strive to integrate them into a unified CRM platform
• How technology that gathers lots of data isn't enough when aiming for a holistic view of customers. What it takes, and best practices.
• What kinds of data are relevant and how that impacts integration

Vendor:

TechTarget

Posted:

May 19, 2021

Published:

Nov 3, 2015

Format:

HTML

Type:

Resource