Markets White Papers

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Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company

Small Form Factor (SFF) SAS - Meeting the Demanding Requirements in Specific Markets
sponsored by Xtore
WHITE PAPER: SAS technology has been proven to be the most versatile storage solution in data transfer and high performance. Read this white paper to learn about a solution that renders the necessary performance needed for your client's expanding market requirements.
Posted: 22 Aug 2007 | Published: 01 Aug 2007

Xtore

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 08 Feb 2021 | Published: 29 May 2020

TechTarget

Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 08 Feb 2021 | Published: 20 Jan 2020

TechTarget

Incident Response Tools Can Help Automate Your Security
sponsored by ModoModo
WHITE PAPER: A major security incident happening isn't a matter of "if", it's simply a matter of "when" for the modern business. This expert e-guide will lead you through the pillars of a solid incident response plan, how to automate your policy with incident response tools, and more.
Posted: 05 Apr 2017 | Published: 30 Mar 2017

ModoModo

Futureproofing Workflows
sponsored by McKesson Corporation
WHITE PAPER: This whitepaper considers essential tips when it comes to preparing your existing infrastructure for future additions or changes. Access now to ensure your healthcare IT department is ready and able to handle shifts with ease.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

McKesson Corporation

Enterprise Information Security in Transition
sponsored by IBM
WHITE PAPER: This white paper boils the reasons behind current issues in the information security field down into four major causes, and also lays out a list of specific, detailed changes that need to be made to the enterprise security model for these core issues to be resolved.
Posted: 28 Jul 2014 | Published: 31 Oct 2012

IBM

Healthcare Exclusive: Building Future-ready IT Platforms
sponsored by DellEMC and Intel®
WHITE PAPER: This exclusive whitepaper covers the importance of flexible, next-generation IT in the health care industry.
Posted: 03 Jun 2014 | Published: 05 Jun 2013

DellEMC and Intel®

SaaS Takes Center Stage in 2014
sponsored by IBM
WHITE PAPER: Learn how subscription-based business applications are expected to make an even bigger impact in 2014 and beyond in this informative infographic.
Posted: 02 Oct 2014 | Published: 29 Jul 2013

IBM

Taming the Digital Dragon: The 2014 CIO Agenda
sponsored by Gartner
WHITE PAPER: Explore this Gartner report to learn how the CIO and IT management roles are changing to meet rising trends in IT and innovation. Learn what the "digital dragon" is, and how IT teams can leverage innovation and technology change to gain competitive advantage. Read on to learn more.
Posted: 27 Jun 2014 | Published: 27 Jun 2014

Gartner