eMarketing White Papers

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Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Mobile Optimization – It’s Now or Never sponsored by AT&T Corp WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience. Posted: 21 Sep 2011 \| Published: 21 Sep 2011 TOPICS: eBusiness \| eCommerce \| Mobile Device Management \| Mobile Payments \| Networking \| Wireless Computing \| Wireless Industry \| Wireless Internet \| Wireless Marketing \| Wireless Networks

Big Data in Big Companies sponsored by Red Hat WHITE PAPER: Explore the following white paper to join analytics pioneer, Tom Davenport, as he reveals the findings of how big data fits into the data and analytics infrastructure of 20 large organizations. Find out how these companies are handling big data, the tools and skill sets used to maximize ROI, and what the future holds with analytics 3.0. Posted: 17 Apr 2014 \| Published: 21 Apr 2014 TOPICS: Application Development \| Business Process Management \| Business Process Management Software \| Business Processes \| Open Source \| Open Source Software \| Software Development Tools

Implementing product mix optimization that works sponsored by Quintiq WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits. Posted: 01 Apr 2014 \| Published: 01 Apr 2014 TOPICS: Manufacturing \| Manufacturing Industry \| Manufacturing Software \| Manufacturing Systems \| Marketing \| Product Life Cycles \| Product Management \| Production Scheduling Software \| Sales \| Sales and Marketing Software \| Supply Chain Automation \| Supply Chain Execution \| Supply Chain Management \| Supply Chain Software \| Supply Chains

6 Steps to Smashing Silos in Your Business sponsored by Teradata WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments. Posted: 16 Feb 2015 \| Published: 16 Feb 2015 TOPICS: CIOs \| CMOS \| CRM \| CRM Best Practices \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing \| Marketing Literature \| Sales

Email Deliverability: Getting to Your Customer’s Inbox sponsored by Teradata WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes. Posted: 13 Feb 2015 \| Published: 13 Feb 2015 TOPICS: CRM \| Email Marketing \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

Behavior Driven Development: Agile Testing with Red Hat JBoss BRMS sponsored by Red Hat WHITE PAPER: In this resource, discover how a software development process known as behavior-driven development, combined with a tool that integrates business rules management, business process management (BPM), and complex event processing (CEP), enables you to speed up and improve the application delivery lifecycle. Posted: 08 Aug 2013 \| Published: 30 Jun 2013 TOPICS: Application Development \| Business Process Automation \| Business Process Management \| Business Processes \| Software Development Methodologies \| Software Development Tools \| Software Project Management

Selling the Benefits of Business Process Management for IT and Business Stakeholders sponsored by OpenText WHITE PAPER: This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business. Posted: 09 May 2014 \| Published: 09 May 2014 TOPICS: Business Process Management \| Business Process Management Software \| Business Processes \| Enterprise Content Management \| Information Governance

Oracle Analytics for CRM, Sales, Marketing, and More sponsored by Oracle Corporation WHITE PAPER: In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions. Posted: 23 Oct 2013 \| Published: 31 Dec 2011 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM Analytics \| CRM Analytics Software \| Data Analytics \| Data Mining \| Marketing \| Oracle (Product) \| Sales

Survey Results: An Emerging Digital Divide sponsored by Apigee Europe LTD WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide." Posted: 26 Nov 2013 \| Published: 31 May 2013 TOPICS: Application Programming Interfaces \| Cloud CRM \| Data Analytics \| Marketing \| Mobile CRM